Why I Stopped Caring About Numbers & Stats

Good morning… it’s that time again! I can’t believe we’re well into August now, which means I’m under the 3 week mark until the big day – eek! Anyway, back to the post at hand. Today, I’m talking about blogging, social media and why I stopped caring about numbers and stats.

Let me ask you a question, or few…

How many of you are on social media? How many of you regularly post to your accounts; monitor your ‘likes’; watch your follower count? And how many of you compare your numbers to your peers?

I guarantee you answered “me” to at least one of those questions and I’m almost certain the majority of you answered yes to all of them. Don’t be ashamed! We’ve all done it at one point or other. Especially those of us who use social media for blogging or business.

What we often forget, though, is that our social media accounts do not reflect our true lives in their entirety. We only post what we are happy for others to see: graduations, weddings, new houses, etc. We use photo editing apps to fine-tune how we want others to see us. In doing so, we end up comparing our lives to those of our peers. Lives which, in the public eye, don’t show their bad sides.

So, in comparing our lives to those we see on social media, we come to think of our own lives as average, unfulfilled or, perhaps, even boring. It can get us down. It can be exhausting, constantly trying to strive for someone else’s life and it can obliterate your self-worth. So why? Why do we continue to make ourselves feel this way?

Taking a break…

In my break away from blogging and social media, it became clear to me just how much I’d been letting my follower count, number of likes and my non-progress get to me. However, in realising this, it also reminded me why I do it. It reminded me just how much I missed it and how much I wanted to get back into it.

I blog, because I want to; I post on Instagram, because I want to; and I tweet, because I want to. If no-one reads my blog, then that’s okay. If people don’t like my photo, then that’s okay. And if no-one responds to my tweets… guess what? Then that’s okay!

I cannot describe the weight I’ve lifted off my own shoulders by coming to this realisation, nor can I tell you how much enjoyment I get from it now. It has given me the motivation to come up with ideas, develop those ideas, and post those ideas. Simply AJ is my space to write, whenever and whatever I like. If people read it, great. If people are inspired by it, what a bonus! I do what I do because it’s something I love, and that’s something we should all strive for.

It’s about growth…

From a blogging point of view, social media is beneficial in many ways. It allows us to connect with our readers; discover other bloggers; and share content with our followers. Just because I don’t let the numbers and stats bother me, does not mean that I don’t strive for growth. It’s healthy to want to grow… it allows us to track progress and, ultimately, see how far we’ve come.

Keep striving for growth. Take a break every now and again. Enjoy it. Do it for you.

Have a great week my lovelies,


Abbie @ simplyaj.co.uk




Talking about blogging, social media and why I've stopped caring about numbers and stats.


  1. August 19, 2019 / 9:25 am

    I completely agree, great post babe and thanks for the reminder that we all need! Amy xxx

    • August 21, 2019 / 6:32 pm

      Thank you! Sometimes, we need little reminders like these to remember to take a break and that what we see on social media isn’t everything! x

  2. August 20, 2019 / 12:09 pm

    Great post. I can relate to this post 100%. I also took a break from social media a while back because I got obsessed with numbers. I only came back after I decided that numbers don’t matter. Now I only post content on social media for me; like, if the sole motive is to get likes alone, I don’t post it.
    Thank you for this.

    • August 21, 2019 / 6:33 pm

      It’s amazing how refreshing a break from social media can be, isn’t it? I’m so glad that yours really helped you to overcome that and remind yourself that your social media is for YOU.

  3. August 24, 2019 / 12:51 pm

    This is a great post. I really need to take a leaf out of your book and stop caring, but sadly it’s just so hard because I want to succeed so badly. This often means I drive myself into a hole.

    • September 1, 2019 / 3:55 pm

      I honestly know how you feel. It took me a lot to get there, but a break away and a reminder of why I do this is exactly what I needed. I still want to succeed, I just don’t hold myself to it anymore.

  4. September 3, 2019 / 9:55 pm

    Such a good post and so important! I’m definitely one of those who answered yes to most of the options! 🙈 Before going self hosted I tried to write a new post every few days and it really wore me down so I wasn’t enjoying it. Now I only read write once a week meaning I can take more time and enjoy the post. This has meant that my content is better and more people are interacting without paying too much attention to the numbers in detail.

    • September 16, 2019 / 7:38 pm

      It’s so so hard to avoid sometimes. When you have a vision, you do what you can to achieve it… often forgetting to prioritise yourself. I’m glad you’ve found the enjoyment in it all again and it’s really paid off for you!

  5. Jenna
    September 4, 2019 / 12:32 pm

    Such a great post! I gave up social media for Lent a couple of years ago, and it totally changed my perspective on how much I was focusing on posting content that didn’t always reflect what was happening in my life. Now, I don’t go on social media as much and I love that!
    Jenna ♥
    Follow me back? Life of an Earth Muffin

    • September 16, 2019 / 7:49 pm

      That is so so good! It can be hard to take that step back if it’s such a big part of your life… so doing it for something like Lent is a great idea. I must admit that, besides Facebook, I only tend to use social media for my blogging now! Keep on doing what’s best for you!🌟

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